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Ghost comes with a best-in-class editor which does its very best to get out of the way, and let you focus on your content. Don't let its minimal looks fool you, though, beneath the surface lies a powerful editing toolset designed to accommodate the extensive needs of modern creators.

For many, the base canvas of the Ghost editor will feel familiar. You can start writing as you would expect, highlight content to access the toolbar you would expect, and generally use all of the keyboard shortcuts you would expect.

Our main focus in building the Ghost editor is to try and make as many things that you hope/expect might work: actually work.

• You can copy and paste raw content from web pages, and Ghost will do its best to correctly preserve the formatting.
• Pasting an image from your clipboard will upload inline.
• Pasting a social media URL will automatically create an embed.
• Highlight a word in the editor and paste a URL from your clipboard on top: Ghost will turn it into a link.
• You can also paste (or write!) Markdown and Ghost will usually be able to auto-convert it into fully editable, formatted content.

The goal, as much as possible, is for things to work so that you don't have to think so much about the editor. You won't find any disastrous "block builders" here, where you have to open 6 submenus and choose from 18 different but identical alignment options. That's not what Ghost is about.

What you will find though, is dynamic cards which allow you to embed rich media into your posts and create beautifully laid out stories.

Using cards

You can insert dynamic cards inside post content using the + button, which appears on new lines, or by typing / on a new line to trigger the card menu. Many of the choices are simple and intuitive, like bookmark cards, which allow you to create rich links with embedded structured data:

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or embed cards which make it easy to insert content you want to share with your audience, from external services:

But, dig a little deeper, and you'll also find more advanced cards, like one that only shows up in email newsletters (great for personalized introductions) and a comprehensive set of specialized cards for different types of images and galleries.

Once you  start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format.

As it turns out, sometimes pictures and a thousand words go together really well. Telling people a great story often has much more impact if they can feel, even for a moment, as though they were right there with you.

Galleries and image cards can be combined in so many different ways — the only limit is your imagination.

Build workflows with snippets

One of the most powerful features of the Ghost editor is the ability to create and re-use content snippets. If you've ever used an email client with a concept of saved replies then this will be immediately intuitive.

To create a snippet, select a piece of content in the editor that you'd like to re-use in future, then click on the snippet icon in the toolbar. Give your snippet a name, and you're all done. Now your snippet will be available from within the card menu, or you can search for it directly using the / command.

This works really well for saving images you might want to use often, like a company logo or team photo, links to resources you find yourself often linking to, or introductions and passages that you want to remember.

You can even build entire post templates or outlines to create a quick, re-usable workflow for publishing over time. Or build custom design elements for your post with an HTML card, and use a snippet to insert it.

Once you get a few useful snippets set up, it's difficult to go back to the old way of diving through media libraries and trawling for that one thing you know you used somewhere that one time.

Publishing and newsletters the easy way

When you're ready to publish, Ghost makes it as simple as possible to deliver your new post to all your existing members. Just hit the Preview link and you'll get a chance to see what your content looks like on Web, Mobile, Email and Social.

You can send yourself a test newsletter to make sure everything looks good in your email client, and then hit the Publish button to decide who to deliver it to.

Ghost comes with a streamlined, optimized email newsletter template that has settings built-in for you to customize the colors and typography. We've spent countless hours refining the template to make sure it works great across all email clients, and performs well for email deliverability.

So, you don't need to fight the awful process of building a custom email template from scratch. It's all done already!

The Ghost editor is powerful enough to do whatever you want it to do. With a little exploration, you'll be up and running in no time.

What sets Ghost apart from other products is that you can publish content and grow your audience using the same platform. Rather than just endlessly posting and hoping someone is listening, you can track real signups against your work and have them subscribe to be notified of future posts. The feature that makes all this possible is called Portal.

Portal is an embedded interface for your audience to sign up to your site. It works on every Ghost site, with every theme, and for any type of publisher.

You can customize the design, content and settings of Portal to suit your site, whether you just want people to sign up to your newsletter — or you're running a full premium publication with user sign-ins and private content.

Once people sign up to your site, they'll receive an email confirmation with a link to click. The link acts as an automatic sign-in, so subscribers will be automatically signed-in to your site when they click on it. There are a couple of interesting angles to this:

Because subscribers are automatically able to sign in and out of your site as registered members: You can (optionally) restrict access to posts and pages depending on whether people are signed-in or not. So if you want to publish some posts for free, but keep some really great stuff for members-only, this can be a great draw to encourage people to sign up!

Ghost members sign in using email authentication links, so there are no passwords for people to set or forget. You can turn any list of email subscribers into a database of registered members who can sign in to your site. Like magic.

Portal makes all of this possible, and it appears by default as a floating button in the bottom-right corner of your site. When people are logged out, clicking it will open a sign-up/sign-in window. When members are logged in, clicking the Portal button will open the account menu where they can edit their name, email, and subscription settings.

The floating Portal button is completely optional. If you prefer, you can add manual links to your content, navigation, or theme to trigger it instead.

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As you start to grow your registered audience, you'll be able to get a sense of who you're publishing for and where those people are coming from. Best of all: You'll have a straightforward, reliable way to connect with people who enjoy your work.

Social networks go in and out of fashion all the time. Email addresses are timeless.

Growing your audience is valuable no matter what type of site you run, but if your content is your business, then you might also be interested in setting up premium subscriptions.

For creators and aspiring entrepreneurs looking to generate a sustainable recurring revenue stream from their creative work, Ghost has built-in payments allowing you to create a subscription commerce business.

Connect your Stripe account to Ghost, and you'll be able to quickly and easily create monthly and yearly premium plans for members to subscribe to, as well as complimentary plans for friends and family.

Ghost takes 0% payment fees, so everything you make is yours to keep!

Using subscriptions, you can build an independent media business like Stratechery, The Information, or The Browser.

The creator economy is just getting started, and Ghost allows you to build something based on technology that you own and control.

Most successful subscription businesses publish a mix of free and paid posts to attract a new audience, and upsell the most loyal members to a premium offering. You can also mix different access levels within the same post, showing a free preview to logged out members and then, right when you're ready for a cliffhanger, that's a good time to...

As you grow, you'll probably want to start inviting team members and collaborators to your site. Ghost has a number of different user roles for your team:

Contributors
This is the base user level in Ghost. Contributors can create and edit their own draft posts, but they are unable to edit drafts of others or publish posts. Contributors are untrusted users with the most basic access to your publication.

Authors
Authors are the 2nd user level in Ghost. Authors can write, edit and publish their own posts. Authors are trusted users. If you don't trust users to be allowed to publish their own posts, they should be set as Contributors.

Editors
Editors are the 3rd user level in Ghost. Editors can do everything that an Author can do, but they can also edit and publish the posts of others - as well as their own. Editors can also invite new Contributors & Authors to the site.

Administrators
The top user level in Ghost is Administrator. Again, administrators can do everything that Authors and Editors can do, but they can also edit all site settings and data, not just content. Additionally, administrators have full access to invite, manage or remove any other user of the site.

The Owner
There is only ever one owner of a Ghost site. The owner is a special user which has all the same permissions as an Administrator, but with two exceptions: The Owner can never be deleted. And in some circumstances the owner will have access to additional special settings if applicable. For example: billing details, if using Ghost(Pro).

Ask all of your users to fill out their user profiles, including bio and social links. These will populate rich structured data for posts and generally create more opportunities for themes to fully populate their design.

If you're looking for insights, tips and reference materials to expand your content business, here's 5 top resources to get you started:

• How to create a premium newsletter (+ some case studies)
  Learn how others run successful paid email newsletter products
• The ultimate guide to membership websites for creators
  Tips to help you build, launch and grow your new membership business
• The Newsletter Guide
  A 201 guide for taking your newsletters to the next level
• The proven way to find your niche, explained
  Find the overlap and find a monetizable niche that gets noticed
• Should you launch a referral program?
  Strategies for building a sustainable referral growth machine